White Rose Aromatics was established in 1993 and is a successful and established name within the giftware sector as a trade supplier to the retail industry especially in the tourism and gift sectors. We have a wide customer base nationally and internationally. The White Rose emblem reflects the company’s origination in Yorkshire, but now the brand has relocated to Nottinghamshire and is now part of the Victoria Cartlidge group of companies. MD Victoria Cartlidge, is working to further develop the brand, adding new products and markets whilst maintaining the high levels of customer service and excellent value for which the brand is renowned.